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It all began after the birth of Charlie's daughter Jemima, who suffered very badly from eczema. After using prescribed creams, she started to research the ingredients and was alarmed at the long-term effects of petrochemicals so widely used in these products. It was her dream to create something natural to ease her itchiness and discomfort. As a child, Charlie loved nothing more than mucking about outside, making potions and finding wild creatures to play with, even in the freezing cold. It was her haven of escape, and still is today. This grew into a fascination of herbalism and the folklore surrounding wild plants such as yarrow, a favourite with herbalists due to its array of powerful properties. MOA products combine yarrow with other herbal extracts and botanical oils to create products that soothe, cleanse and revitalise. Taking time to slow down and nurture oneself is important to our health, Charlie loves the ritual of wellbeing and the therapeutic effect it has on both mind and body.
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