Let’s get Hygge (Hue-Gah) with it! Hygge in the home

Let’s get Hygge (Hue-Gah) with it! Hygge in the home

Ok. So anyone that knows us here at Persora, also knows that we LOVE all things Scandinavian. So when we were introduced to Hygge, we weren’t really sure what to think or of course, how to pronounce it!

Whilst on the telephone one day to one of our Danish suppliers - we all of a sudden felt so much more educated! According to the Danish, Hygge - or hue-gah as it’s pronounced - is a mellow feeling or mood that comes to you when you have an appreciation for those everyday moments that you try to make more meaningful, special or beautiful.

We started to think a little bit harder about this as we were talking with our Danish friends. Elisa said that it could be something as simple as relaxing in the bath surrounded by flickering candles or simply strolling around for a walk outside, breathing in all that fresh air. Apparently - the most important thing is to ‘feel it’ with your heart. It’s about being aware of any good moment in your life, whether it’s a simple thing you might take for granted or something very special.

We also asked them what it meant for the home and for interiors. We should have guessed considering their designs so closely reflect the Hygge way of life. After all, the Danish are one of the most relaxed and most stylish countries in the world so no wonder their way of life trends across the world.

How to Hygge up your home

  1. Candles galore - According to sources, Scandinavia love the glow of candlelight. Fill your home with candles, unscented or scented it doesn’t really matter. The important thing here, is that they transform your home into a flickering haven and provide a warming and calming feeling during those cold winter months. You can shop our range of candles online, but by far our favourite which sits perfectly with the Hygge lifestyle, is the Fireside scented Woodwick Hearthwick with its lavish tones of amber, vetiver and musk. The Woodwick Hearthwick range is so popular with our customers - we think it's down to the gorgeous mellow scents and the crackling that the patented wick provides.

  2. Create texture with Cushions, Throws and Blankets - You’ve probably searched and seen hundreds of Hygge texturing ideas - it’s about sinking in and relaxing in your Hygge environment. Think soft, luxurious textures faux fur, organic blankets and throws, fluffy rugs and lots of chunky knit. Whether it’s cashmere or merino wool, creating texture in your home is a big trend for 2017. Even better, when you relight that fire again in the cold winter months along with those gorgeous scented candles - you’ll be glad you converted to Hygge. One of favourites at the moment is from Scandinavian designers Klippan. Their Smokey Blue 100% organic blanket comes in a design which is reminiscent of those snow-capped mountains.

  3. Keep it simple with home accessories  - Hygge is about indulgence, but that doesn’t mean it’s about splashing the cash. Hygge is all about creating an inviting and warming atmosphere in your home - you’ll know you’ve hit the nail on the head when your friends and family don’t want to leave! It’s about creating a natural laid back approach to your home, particularly when you’re thinking about styling. Not forgetting the ‘feel good’ factor of , we love this gold foil print which would look stunning hung in a crisp white frame. Or bring the outdoors inside with these quirky hand-made grey and cream wool sheep decorations. Warm up your floors with this indulgent soft cream 100% wool rug from Plantation Rugs, our feet have never felt love like it.

  4. ENJOY LIFE! Hygge isn’t just for Winter though - it’s for life. Apply it to everything you do. Feel what you do and what you see with love. You can’t go wrong.


Persora joins forces to raise monies for hospice

Persora joins forces to raise monies for hospice

A Worcestershire-based art gallery has joined forces with one of the county’s most recognised sculptors to raise money to support Acorns Children’s Hospice.

Art gallery and interior design store Persora are working with Worcestershire-based artist Caro Burberry, to raise valuable funds for Acorns Children’s Hospice.

Caro Burberry - who grew up in Buckinghamshire but now resides in Worcestershire - abandoned her initial ambition of becoming a speech therapist. Following her passion for art, she opted for classical training at The Frink School of Figurative Sculpture. Her first piece of life-size sculpture - the bronze ‘Emerging Woman’ - sits in the grounds of St Michael’s Hospice, near Hereford.

On New Year's Eve, the 55 year old promised to ‘do something out of the ordinary’ in 2016 because of very personal reasons that happened in her own life. Caro said: “I had a health scare a few years ago and it makes you think about how much you want to make the most of every day. I wanted to be able to give something back. I’ve set myself some very tasks to complete in 2016 - but it’s given me the push and motivation to do things I may not have ordinarily do.

Aimee Hyde, director at Persora added: “Caro committed herself to raise £12,000 for Acorns Children’s Hospice to support the charity’s care for life-limited and life threatened children and young people. In between learning Italian, how to play the drums, training a hawk and singing acapella in a group - she’s also found the time to create a beautiful piece of art of which the proceeds from all sales, will play a key role in helping to support the families and children who rely on the services that Acorns provide on a day to day basis. We are exceptionally pleased to be working with her to help her achieve her fundraising vision.”  

Speaking previously of the challenges which Caro has set herself this this year in terms of raising money for Acorns Children’s Hospice, Mandie Fitzgerald, community fundraising manager at Acorns, said: “It’s been lovely to meet Caro and we’re thrilled she has chosen to support us. To be able to continue to provide vital specialist palliative care, we need the public’s help to raise nearly £9million every year so we’re very grateful to Caro and hope this inspires others to support our work this year.”

The small cold-cast bronze resin figurines are on display at the Persora Art Gallery in Pershore, Worcestershire or you can make your contribution to charity by buying them online at where they are available to purchase for £60, all proceeds go directly to Acorns Children’s Hospice.

The Mid-Century Trend for the Modern Home

The Mid-Century Trend for the Modern Home

What’s not to love about the mid-century home trend? OK, so it’s not new. Those in the ‘know’ have been collecting beautiful pieces of mid-century furniture and collectibles for years.
So whilst I’ve always loved the mid-century trend, I always believed that it was out of my price range. Additionally, I also believed for a short period of time that everything to do with the trend, had to be old and completely original.My passion for the mid-century trend started at a little known auction house in the middle of Worcestershire.
A modern take on the mid-century home trend


So whilst I’ve always loved the mid-century trend, I always believed that it was out of my price range. Additionally, I also believed for a short period of time that everything to do with the trend, had to be old and completely original.My passion for the mid-century trend started at a little known auction house in the middle of Worcestershire.
Ifell in love with an original Ercol sideboard. In perfect condition, I waited patiently until the day of the auction and to my belief - no one else wanted it. I paid just £50 for an absolutely stunning piece of architectural woodwork and I couldn’t believe that it was mine! My partner on the other hand, took some serious convincing!
Of course, if money were no object, i’d be snapping up vintage and original pieces from some of the mid-century’s most influential designers such as Ercol, Charles and Ray Eames, Milo Baughman and Karl Springer to name just a few.
Working in retail, I took the opportunity to embark on a mid-century home trend journey and along the way, I found some of the most beautiful mid-century inspired furniture, lighting and accessories. In reality I want them all for myself…but I was persuaded to share them with you!
Seating is important - it makes the room. During our research, we came across a wonderful little boutique company called Modoo Home. We instantly fell in love with the vintage, mid-century chairs and seating - so much so we now retail some of their products both in store and online.
There’s also a brilliant book calledLiving with Mid-century Collectibles by a great author called Dominic Lutyens. From design classics by famous names such as Eames and Aalto to quirky flea market finds or lucky eBay purchases, mid-century collectibles have never been more readily accessible. Living with Mid-Century Collectibles provides a fascinating insight into this fertile design period and the many collecting opportunities that it offers up.
If you are interested in reading about other popular mid-century designers, why not check out this website here.