The JUST A CARD campaign aims to encourage people to buy from Designer/Makers and Independent Galleries and Shops by reinforcing the message that all purchases, however small, even 'just a card' are so vital to the prosperity and survival of small businesses.
How It Came About
The campaign came about when Artist & Designer Sarah Hamilton saw the quote "If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open" by store keepers who'd recently closed their gallery. This prompted a call to action! Designer/Makers and independent shops and galleries need a voice. People seldom realise the considerable costs involved in exhibiting at design shows or keeping a shop open. Stand fees, power, materials, wages etc need to be met before even a penny of profit can be realised. Running a shop is often a labour of love. Without dedication and passion, and crucially sales, it would be another boarded up eyesore.
Why It's Important
These shops are at the heart of a diverse local economy - they showcase creativity and keep many a Designer/Maker in business and often champion their artists for years. They generate tourist traffic and make our towns and villages interesting places we want to visit and enjoy. With the fantastic support of The Design Trust and Mollie Makes magazine the campaign goes from strength to strength. Patricia van den Akker (Director - The Design Trust) and Lara Watson ( Ex Editor - Mollie Makes) are true champions of creativity and recognised the simple, yet powerful, message the campaign aims to spread.