OUR FAMILY BUSINESS
On October 14th 2014, we opened the doors to our then newly renovated Grade II Listed building on the high street of the Georgian town of Pershore in Worcestershire.
After almost 12 months of extensive renovation to our newly purchased store at 29 High Street, a millions tears, thousands of hugs of reassurance and many long days curating the store to perfection. Whatever our direction, our business always has family at the very heart of it.
A contemporary addition to Pershore High Street, we operate a busy online presence via our website www.persora.com where many of our items including furniture, lighting and home decorative accessories are sent to cities across the UK and world including New York, London, Paris and Stockholm.
Our award winning business is housed in a double fronted, three storey listed building that has won awards for its architectural design.
The start of 2023 has been a difficult one. In 2022, the head of our family - our heart and soul, our dear mum - was diagnosed with terminal Melanoma.
After a long and courageous battle (we'd have expected none the less from her!) mum lost her battle and passed away peacefully surrounded by her family at home on 30th May. That day, we didn't just lose our mum. We lost a wife and a nana. We lost a woman who loved our business, loved her children and her grandchildren, and loved her husband for more than 45 years. She has left a space in our own and our customers hearts we'll never be able to replace.
We'd like to thank the loving support of St Richard's Hospice and Melanoma UK for their unwavering dedication to providing care to both our mother Cheryl and our father Tony.
As such, a percentage of our annual profits will be donated directly to both of the aforementioned charities. So every time you buy from us, you're also going to be supporting the hard work of charities relied on everyday by cancer patients and their families.
Aimee, Co-Owner & Founder
In bewteen buying, delivering, pricing and anything else retail - Aimee can be found feigning an interest in steam trains with her 4 year old along with feeding him copious amounts of milky bar.
Tony, Co-Owner & Founder
Our wonderful father and doting grandpa. An unmatched passion for Northern Soul with an enviable record collection of some of the rarest records in the world! Some of our ost unique pieces are down to him.
Sasha, The Lunatiques Pop Up
When she's not cleaning up poo, new mum Sasha and her husband are founders of our in-store pop up The Lunatiques which specialises in antique and vintage furniture and accessories shipped across the UK.
Claire, Manager SIP Coffee House
When they're not out the razzle, you'll be greeted by Claire's friendly face at our in store coffee house. She'll proclaim she's from London and put on her best accent but in reality she's from posh Surrey!
James, 4 Year Old Product Tester
Aimee's son and an absolute tyrant when it comes to testing the durability of cushions, throws and whether furniture can withstand a monster truck being thrown at it. A chocolate lover, train enthusiast and all round rascal.
Milliana, 6 Year Old Cake Fiend
Our beautiful niece and our very own cake taster who enjoys the 'purple cakes' the most in the coffee house. She's also a multi-lingual maestro and much loved grand daughter. M as she is fondly known, is also a little magpie!
Emilia, Cleaning Enthusiast
One of our newest members to the coffee house team. She's gearing up for her 18th birthday, recently passed her driving test and loves listening to our stories of nights out! She's also got a weird obsession with cleaning!
Natalia, The Dark Horse
Don't be taken back by her quiet demeanor - she's a dark horse! Not as shy as she comes across and