“We are unique. You won’t find us on every high street, just this one!” says Sasha Hyde, the owner/co-owner and manager of Persora – the brand new design-led home-ware shop at 29 High Street in Pershore.
Persora officially opened in October 2014, following six months of restoration work to the Grade II listed building. Sasha says, “We’re not afraid to admit that this is our first shop and art gallery. My father, Tony, was chairman at a large national contractor for many years, my sister was head of communications and I was in business development, so we all come from a construction background. We wanted to challenge ourselves and do something different and we’ve always had a vision as a family to work together and pour our hearts into something that we truly love. The end result is Persora, something we are all so very proud of.”
Persora offers contemporary art and gifts for the home that are completely different from the large blue-chip companies in that most of what they have is limited and exclusive, be it screen
printed textiles, limited edition prints, throws to snuggle-up in or lighting.
Recently, Sasha has found that it’s not just the art and home-wares that have provided an interesting discussion point with customers. She explains, “Our logo and brand was created by my sister. The tree represents the plum tree which is synonymous with Wychavon and the oak trees are those that surround the abbey in Pershore. The branches of the tree are an interpretation of the way the district’s infrastructure is connected. When we tell people the meaning they are always amazed that such a simple logo
can tell such a great story.”
But it’s not just the logo that makes Persora stand out from the crowd, as Sasha explains. “We think what we’ve brought something to Wychavon that hasn’t been seen before – a contemporary, funky and loveable home retail space that people can shop and relax in. We’ve invested so much into it and poured our heart and soul into ensuring that we restored a beautiful listed building to its former glory.”
Now that Persora is up and running does Sasha feel that the business will continue to grow in Wychavon?
“We are confident that Persora will continue to grow. The support we have received from the local community has been absolutely fantastic and we have been completely humbled by how
positive our reviews have been. Wychavon really has a strong sense of community pride and the support network offered to independent businesses by the local business boards and council is phenomenal. Wychavon is really back on the map and we never wanted a ‘city centre’ location; we love our home town far too much!”
For further information or to contact Persora, go to www.persora.com or email firstname.lastname@example.org. Alternatively, you can visit the store at 29 High Street, Pershore.
This profile was featured in the Wychavon Business pages of the Evesham and Pershore Journal, 13th November 2014.